Preparing to export

Start-up considerations

There are several ways of entering the Romanian market:

  • direct exports

  • appointing a local distributor

  • setting up a local branch

You should find a local partner for products or services requiring customer service. It is essential to provide the agent’s workforce with product training and regular updates on developments, modifications and competitor activity.

You can set up a business presence in Romania through establishment of a:

  • limited liability joint stock company

  • branch office

  • joint venture partnerships

  • representative office

Setting up a representative office is straightforward, but activities are limited to marketing and auxiliary services on behalf of the parent company.

There are several companies that could help you set up a company in Romania. Contact the DIT (formerly UKTI) team at the British Embassy in Bucharest for advice. See the Resources section in this guide.

[Source: Department for International Trade (DIT)/ (Aug 2015)]



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